Imagine the local touch of your credit union combined with national financial resources for individuals, families, and organizations. That’s Tru Cooperative Bank, a collective of trusted, member-owned financial services brands in Canada.
By redefining what banking can do for people, our local communities and our world, we deliver more impact, innovation and stability than any one brand could on its own.
As Island Savings, Envision Financial, Valley First, and Enderby & District Financial we bring local insight and relationship building to everything we do.
Through our regional divisions of Tru Cooperative Bank, we provide members with financial confidence to set and reach goals—like buying a home, running a business, or enjoying a long retirement. Every quick question and major life decision matters to our teams, who are known for building trust, being honest and ready to help.
Knowing our members, we understand what's important from daily needs to long-term dreams. Our collective network of regional brands is here to help everyone flourish, with meaningful, personalized advice from local experts, enhanced digital banking tools and an accessible network of advisors, branches and ATMs at the ready.
BANKING WITH PURPOSE AND VALUES
Recognized for our admired corporate culture, for psychological safety, and as one of BC’s Top Employers, we’ve cultivated an organization that rallies around a purpose of helping members and communities flourish. And at Tru Cooperative Bank, no one gets left behind. Our team members can live out their individual purpose in tandem with our shared vision.
Our brands—Island Savings, Envision Financial, Valley First and Enderby & District Financial—each have decades of history as locally known and trusted institutions. They were built through entrepreneurial spirit, seeking to address unique or unmet financial needs in their communities - each continuing to transform our business in ways that help members flourish. Through mobile and digital technology advancements, we have introduced new banking options and enhanced our ability to provide personalized, expert financial advice to our members. Today, as Tru Cooperative Bank, we’re still driven by this same solution-oriented, inspirational mindset. As an expanding collective of trusted financial services brands, we’re stronger together. We connect people with education, advice and tools so they have the opportunity and confidence to build a life they love.
